ARTICLE 76: Research Methods for Ph. D. and Master’s Degree Studies: Qualitative Data Collection Methods

Written by Dr. Hannes Nel

This is the most exciting part of academic research.

Collecting data is an adventure.

It is an opportunity for you to discover things that you never knew or saw before.

The more you set your imagination and creative spirit free, the more original will your research findings be.

And this applies to natural scientists making use of quantitative research approaches as well.

All the data collection methods that I will discuss in the next three videos can also be used as quantitative methods.

It all depends on your imagination and creativity.

I discuss qualitative data collection methods, that can also be used in quantitative research, in this article.

Qualitative research means any type of research that produces findings not arrived at by statistical procedures or other means of quantification. It, therefore, implies qualitative data collection methods. Qualitative techniques collect data primarily in the form of words rather than numbers. The study provides a detailed narrative description, analysis, and interpretation of phenomena. Most interactive qualitative researchers employ several techniques in a study but usually select one as the central method.

To some extent participant observation, observation from the outside and interviewing are part of all interactive research. Other methods are used to supplement or to increase the credibility of the findings. Non-interactive research primarily depends on documents. Qualitative techniques provide verbal descriptions to portray the richness and complexity of events that occur in natural settings from the participants’ perspectives. Once collected, the data are analysed inductively to generate findings. The following are examples of qualitative data collection methods.

1.         Artefacts.

2.         Graphics and drawings.

3.         Interviewing.

4.         Observation.

5.         Online data sources.

6.         Written documents.

Artefacts. Artefacts are material objects and symbols of a current or past event, group, person, or organisation. These objects are tangible entities that reveal social processes, meanings, and values. Examples of symbols are logos and mascots of school teams; some examples of objects are diplomas, award plaques, and student products such as art work, papers, posters, models, etc. The meaning assigned to an artefact and the social processes that produced the artefact are often more important than the artefact itself.

Graphics and drawings. Graphics include any kind of visual data. Researchers tend not to use visual data to the full in qualitative research. Participants in the research can all be encouraged to collect and generate visual data. However, it is you, the researcher, who should use your imagination to illustrate data visually. Visual aids such as diagrams and photos are two dimensional and can be used with good effect. However, in some instances three dimensional visual artefacts, such as models, can also be used. Electronics offer good opportunities to collect and generate visual data, including human-computer interaction.

Visual representations. Not only can you use visual representations to communicate your research data in a report, you can also gather substantial data and obtain comprehension by consulting such representations. Visual representations can be figures, matrices, integrative diagrams, flow charts, graphs, and many more.

As clear as visual representations can be, so can they also mislead you to come to false interpretations and conclusions. It is not always easy to illustrate concepts graphically, with the result that such representations should as far as possible be augmented with clarifying narratives.

Visual data collection and the generation of visual material can include visual material generated by you or other participants in the research and visual material obtained from other sources. Both categories can include photographs, paintings, illustrations, models, clipart, demonstrations and many more.

Visual material can be used to invite responses from readers, to summarise, explain, inform, demonstrate, simplify or add to text or to illustrate systems, processes, etc. An important trend in the use of visual material is what is popularly called ‘participatory’ approaches.  Especially electronic devices, such as desk top computers, cell phones, iPads, etc. enable you to capture discussions, demonstrations, presentations, events, and other images which can be used as sources of data or as additional information supporting a research report.

Visual material can, of course, also be the subject of investigation, for example the effect of erosion on farmland, student riots at universities, the daily routine in a correctional facility, oral presentations by lecturers, and many more. Simple observation can offer a way to answer diverse questions about the topic of the research. Video recordings are mostly used for this purpose. Electronic material, however, changes so rapidly that even the term ‘video recording’ is regarded as archaic by some. Videos are no longer used – even CDs are already outdated. People now record moving images on their cell phones, desktop computers, tablets, I Pads, etc. Chances are good that even more modern devices and processes might be in vogue by the time this article is published. Even so, the term ‘video’ seems to be still in use when referring to any recording of moving objects, including people.

Video recordings. Video can be used with good effect to capture and analyse action and interaction. A substantial range of insights and findings have been captured concerning the social organisation of activities within a broad range of everyday environments including the workplace, the home and more public settings such as universities, sport fields, classrooms, etc. In different ways, these studies have built on and developed the rich and diverse range of research concerned with language use and speech that arose over the last three decades or so, and have powerfully demonstrated the ways in which social actions and activities are accomplished in and through the visible, the material as well as the spoken word.

The growing interest in embodied action and multi-modal communication is reflected in the growing commitment to using video in naturalistic research throughout a range of disciplines, including sociology, organisation studies, applied linguistics, education, management and many more.

Video is well-suited to analyse naturally occurring activities. One of the most important contributions of video-based research has been to improve our understanding of education and training and the ways in which learning is accomplished. Lessons and demonstrations are captured on video, thereby substantially multiplying the number of students who benefit from the lectures and demonstrations. Furthermore, researchers can watch the videos any time they want in their offices or homes, which gives them substantial freedom of movement, which, in turn, renders the research process much more effective and efficient.

The use of graphics to clarify spatial relationships is a powerful source of data that can often be used in visual format to report on events, processes and phenomena. A suitable map of a study area may orient readers better than any narrative description of the area. Maps are especially valuable when a qualitative study focuses on a geographic area, such as a place where a natural disaster occurred, a riot took place, and many more.

Maps. Maps can be used even where the focus of your study is not on a geographic area. For example, maps can be used in studies of immigrant movement, including where they come from, the routes that they follow and where they settle. The three types of maps that are often used in research are situational maps, social world/arena maps and positional maps.

Situational maps show the layout of major human, nonhuman, discursive and other elements in the research situation of inquiry and provoke analysis of relations among them.

Social world/arena maps show the layout of the collective role players, key nonhuman elements and the arena(s) of commitment and discourse within which they are engaged in ongoing negotiations, i.e. the meso level interpretations of a situation.

Positional maps show the layout of the major positions taken and not taken in the data, compared to particular variables in terms of which they may differ, including concern and controversy around issues in the situation of enquiry.

Photographs and reproductions. Photographs can be anything of which one can take a photo that is relevant to your research. It may be a place of interest to your study, an event, an individual, even yourself. Thanks to electronics you can take as many photos as you like and then use only the best and most relevant ones in your research. You can often take photos on the spur of the moment with your cell phone.

Reproductions collected during your fieldwork can be reproductions of photographs, but also of works of art, drawings, artefacts, etc. Photographs are often taken by you while reproductions are mostly the work of other people.

Summary

Qualitative data collection methods imply that the collected data will be processes and analysed without making use of statistics or other numerical procedures.

Both etic and emic observation are used in qualitative data collection.

Findings gained from data collected through observation can be corroborated and supplemented by other methods, for example literature study and interviews.

Collected data are analysed inductively to generate findings.

Artefacts are used to reveal historical or current social processes, meaning and values of events and phenomena.

Graphics include any kind of visual data other than artefacts.

You, as the researcher, can and should create visual data.

Visual data include visual representations, visual recordings, maps, etc.

Visual material can be used for the collection of a vast variety of purposes, for example to summarise, explain, illustrate, etc.

Visual material can also be the subject of investigation.

Video recordings and more recent electronic recordings of movement can be used to capture and analyse action and interaction.

Maps can be used in studies of immigrant movements, historical developments, military operations, the spread or contraction of disease, etc.

Photographs can facilitate the research on any visual objects, events or phenomena.

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I hope you can now already see the exciting and endless opportunities for research that data collection methods offer.

It is all about imagination, innovation and creativity.

This is where you can make your research an adventure full of surprises and fun.

You can even provide your study leader with a thesis or dissertation that will blow them away.

Enjoy your studies.

Thank you.

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ARTICLE 75: Research Methods for Ph. D. and Master’s Degree Studies: Quantitative Data Collection Methods

Written by Dr. Hannes Nel

Hello, I am Hannes Nel and I will discuss quantitative data collection methods in this video.

It is not possible to deal with all the intricacies and formula that natural scientists use to process data for research purposes.

Most, if not all, dedicated computer programmes use five basic calculations to analyse data, namely the mean, standard deviation, regression analysis, sample size determination and hypothesis testing.

It would not be possible to discuss even a fraction of all the computer programmes that are available for data analysis.

And I do not think there are many researchers who know and use many such software.

The data collection methods that I discuss can also be used with qualitative research.

But then the data will be processed and analysed without making use of statistics.

Or the statistical analysis will be simple enough so that dedicated computer software will not be needed.

Quantitative research deals with statistical and other numerical data collection methods and requires the processing of data which can require the use of dedicated computer software. Structured observation, questionnaires, paper and pencil tests, and alternative assessment are some of the more popular and simple quantitative data collection methods which can be used in combination with qualitative research.

Structured observation. In structured observation the researcher directly observes some phenomenon, and then systematically records the resulting observations. The observer doing research on, for example, guidance and support provided to students can record how many times students ask questions, how long the lecturer took to respond to the questions, etc. It is used to record predetermined categories of behaviour.

Questionnaires. Questionnaires encompass a variety of instruments in which the subject responds to written questions to elicit reactions, beliefs, and attitudes. You choose or construct a set of appropriate questions and ask the subjects to answer them, usually in a form that asks the subject to check the response. This is a common technique for collecting data in most research methods, and most survey research uses questionnaires.

Questionnaires are not necessarily easier than other techniques and should be employed carefully. Even so, questionnaires are one of the most widely used qualitative research techniques. The idea of formulating precise written questions, for those opinions or experiences you are interested in, seems an obvious method to use. However, if the questionnaire is not correctly developed you might not obtain the data that you need or people might not respond to it and you might need to start all over again.

There are several ways in which questionnaires can be administered. They can be sent by post to the intended respondents, who are then expected to complete and return them. They can be administered over the telephone or face to face. You can personally deliver them or have them delivered and collect them once they have been completed. You can also ‘facilitate’ the process of completing the questionnaires so that you can answer questions and collect the completed questionnaires afterwards. You can also send and receive them by email. Questionnaires can also be placed on a web site where people can complete them voluntarily. 

Each of these methods has advantages and disadvantages. Face-to-face surveys may get a better response rate, but are more time consuming for you as the researcher. Postal and email surveys are likely to have lower response rates, and possibly poorer answers because the respondent has no one available to answer any queries; but they may allow a larger number of people to be surveyed.

The following are examples of the nine basic question types that you can use in your questionnaire:

1.         Quantity or information: How many years’ experience do you have in conducting assessment of learner performance? ……………………………….

2.         Category: In what capacity are you involved in facilitating learning?

Full-time

Part-time

Occasional

3.         List or multiple-choice: Do you regard workplace-learning as any of the following?

A waste of time

Not learning at all

It improves productivity

It promotes lifelong learning

Other – please specify: ……………………………………………………………………..

4.         Scale: How important is quality assurance for university education?

Indispensable

Very important

Not sure

Not very important

A waste of time

5.         Ranking: What do you see as the main purpose of your studies? Please rank the following starting with 6 for the most important to 1 for the least important.

Personal development

Subject interest

Career advancement

Recreation

Intellectual stimulation

Social interaction

Other – please specify: ………………………………………………………………….

6.         Complex grid or table: How would you rank the benefits of your studies for each of the following? Please rank each item.

                                                Positive          Neutral           Negative        Very negative

For you

For your family

For your employer

For the country

For your friends

7.         Open-ended questions: Please give me your opinion of the social life at your university in one short paragraph.

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

8.         Closed-ended questions: Do you think the lecturers who teach you are sufficiently qualified? (The answer should only be “yes” or “no”.)

…………………………………

9.         A combination of question types. You can, for example, ask respondents for their opinion on an issue, inviting a choice between either “yes” or “no”, followed by a multiple-choice question in which options to choose from are given. Here is an example:

Question 1: Do you think the lecturers (at the university where you study) provides enough guidance and support to students? (yes or no)

Question 2: How can the guidance and support provided to students be improved?

  1. Appoint more suitably qualified psychologists.
  2. Schedule special classes where students may ask questions on study problems that they encounter.
  3. Insist that lecturers allow each student a one-hour private appointment per month to discuss personal study challenges.
  4. Task a post-graduate student to do research on student guidance and support at the university.

Paper and pencil tests. In a paper and pencil test the respondent is asked a series of questions that are objectively scored. Typical items include multiple-choice, matching item, true-false, and completion. The resulting test scores are used as data. Because these types of tests are well established and have strong technical qualities, they are often used in educational research as a measure of student performance.

Alternative assessment. Alternative assessments are measures of performance that require the demonstration of a skill or proficiency by having the respondent create, produce, or do something. One type of alternative assessment is performance-based, such as making a speech, writing a paper, making a musical presentation, demonstrations, athletic performance, and other projects. Portfolios constitute another type of alternative assessment. Many alternative assessments are authentic, reflecting real-life problems and contexts. While alternative assessments have become popular in recent years, as a technique to use in research these approaches are fraught with technical difficulties. This is primarily because of the subjective nature of the scoring of the performance or product.

Summary

Structured observation entails observing a phenomenon.

Relevant observations are systematically recorded.

Conclusions can be made from recorded observations.

Questionnaires can be used to collect responses to written questions.

Questionnaires can be distributed by post, electronically or be delivered to the members of the target group for the research.

Face-to-face surveys mostly achieve better response rates than surveys by post or electronically.

There are nine basic question types that you can use in questionnaires. They are:

  1. Quantity or information.
  2. Categories.
  3. List or multiple-choice.
  4. Scale.
  5. Ranking.
  6. Complex grid or table.
  7. Open-ended questions.
  8. Closed-ended questions.
  9. A combination of question types.

In a paper and pencil test the respondent is asked a series of questions that are objectively scored.

Alternative assessments evaluate the demonstration of skills or proficiency.

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ARTICLE 74: Research Methods for Ph. D. and Master’s Degree Studies: Applying Techniques for Collecting Data

Written by Dr. Hannes Nel

Data collection is at the same time a simple and complex task.

The data that is available on most topics is often vast.

And because there is so much data available, students sometimes spoil their research at this early stage already.

Because they tend to accept any books that they find in the library by searching for key words on computer and in the library referencing system.

And they would accept what people who claim to be experts or people with master’s degrees or Ph. D’s tell them.

It does not matter what the topic of the interviewee’s thesis or dissertation dealt with.

If they have the qualifications their opinions are jam-packed with wisdom and truth.

I discuss applying data collection techniques in this article.

The different research methods provide alternative, though not necessarily mutually exclusive, frameworks for thinking about and planning research projects. In addition to this there are four main data collection methods that can be used with all the main approaches, namely documents, interviews, observation and questionnaires. In this respect four characteristics of documentary evidence are important, namely content, social construction, how recent the documents are, and documents in networks.

The study of content. Documents are used as sources of information when content is studied. Diaries, written life histories and letters can be significant sources of data. In everyday life documents are often records of naturally occurring social events. In addition to this, bureaucratic offices routinely produce rich textual data in the form of medical reports, minutes of meetings, planning documents, memoranda, emails, etc.

When reading the contents of a document, you need to interpret and evaluate the written words. Interpretation will invariably be subjective and different researchers can interpret the same document differently. That is why you need to validate the interpretation of data. This can be done by calling upon many other sources of information, often through a process of triangulation. 

The social construction of documents and records. You can also approach research material as data to be drawn and used as facts. The analysis of statistical reports in the form of tables or graphs or both is an example of using records as facts from which we can come to certain conclusions. The production of ‘realities’ from data requires a source, for example statistical reports, rules and technical instructions according to which the data can be analysed and interpreted and grouped. A simple example would be a group of students (the data source) that are grouped into those who are good at athletics, music, mathematics, etc. (according to certain rules for grouping, which can be as simple as asking student what their interests are).  

Documents in use. Studying documents that are in use have the advantages that they are recent and mostly provide data in a context that is relevant to the purpose of the research. Such documents are often used to manage projects, for example building plans for a bridge, and as a means of communication between role players in a project.

Documents in networks. Documents often make a big difference to social arrangements and interaction. We have all experienced how a speech can influence the way in which people behave. Documents can also make a difference to the way in which people behave. Marketing, for example, utilise this ability of documents to influence people to establish or increase the demand for a product or service.

Documents can enable us to perform better and safer. Aircraft pilots use documents to check if they are taking off and landing safely. Educators use evaluation check lists to ensure that they offer quality learning. Exam papers are used to check if students meet the requirements for promotion or certification.

Actor-network theory (ANT) supports the idea that documents can function as actors.  ANT theory claims that data plays an important role in almost all human activities, including politics, economics, technology, sociology, etc.

Summary

Most researchers use reading documents, interviews, observation and questionnaires to collect data for research.

All data that we collect must be validated.

Documents are mostly used to obtain and study context.

Records can be used as facts from which conclusions can be gathered.

Documents that are still in use provide recent data in a context that is relevant to the purpose of the research.

Documents can influence people’s behaviour and they can enable people to perform better and safer.

Data plays an important role in most human activities.

Interviews, observation and questionnaires deserve special attention.

Therefore, I will discuss them in a series of videos dedicated to each separately.

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I hope that, having watched this video, you at least realise that you need to plan and execute data collection for research with great care.

You must plan your data collection carefully.

You must know what you are looking for.

You must have a good reason or reasons why you accept every data source that you use in your thesis or dissertation.

You must know what you are hoping to achieve with every piece of data that you use.

False or irrelevant data can do serious damage to your research.

Don’t even accept what I share in my videos without corroborating my advice.

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ARTICLE 73: Research Methods for Ph. D. and Master’s Degree Studies: Contextualising your Research

Written by Dr. Hannes Nel

Let’s say you plan on conducting research on the impact of the COVID-19 pandemic on the social interaction between people.

Do you think your findings will be the same if you were to do the research in a large city compared to a jungle village in central Africa?

Do you think your findings will be the same for any one population for different seasons?

Do you think your findings will be the same ten years from now as they are now?

I will discuss contextualising your research in this article.

Research is always done in a context.

The context can be expressed as the scope or limits of the research. Teaching and learning, for example, are managed and administered on local, regional and national level so that we can also do research on one or more of these levels.

Context can also be a geographical area, for example a suburb, a city, a country or perhaps even the whole world. Choosing a context for your research can be compared to weightlifting. If you put too little weight on the bar, your performance will be insignificant. If you try to lift too much you might fail and can even injure yourself.

Therefore, keep in mind that, the wider the context for your research, the more likely will your research topic not be viable.

Natural scientists often claim that their findings are valid regardless of time or context. This would mean that the knowledge, principles, tenets, laws, etc. that they develop are not dependent on context. It does not mean that context does not exist but rather that their findings apply to all, or at least most, contexts.

The current COVID-19 pandemic is a good example of a context that has an impact on almost all fields of study. Phenomena and events are in many ways different in terms of social, economic, financial, legislative, political, environmental and many other conditions than when the virus was not present.   

Depending on the level of your research, you can narrow down the limits even further by deciding on and describing the appropriate structures, stakeholders and social groups involved in the topic being researched as well as related services that will be included in the research. You can go even further by deciding if the research will be done on a micro (going into much detail) or macro (addressing only some broader issues) level.

Once you have decided on the scope and limits of your research, it will be easier to also decide who and what you will include in your data collection efforts. Unless you already know your participants well, for example if they all come from the organisation in which you work, you will need to collect and record relevant information from appropriate groups. The target group for your research will probably be stakeholders in the project.

This information must be properly structured and updated to ensure that you do not get some unpleasant surprises when you start collecting data on your research topic. It can, for example, happen that you have in mind interviewing miners at a particular mine only to find that the mine ceased operating since you last had contact with the people working there.

You also need to contextualise your research in terms of time. It serves no purpose conducting research on historical events and trends if it is something for which there is no further need. Your conclusions might not apply to the current situation if the situation or people’s needs changed. You need to base your research on current developments and how it impacts on the members of the target group, unless your research is historical.

The COVID-19 pandemic is also a good example of a situation that exists during a particular period. The world did not have the pandemic before 2020 and everybody is hoping that it will disappear at some stage. Research can also now already be done about what to expect after the current pandemic.

Research always needs to be followed up. This means that your research findings need to be communicated to other stakeholders if it is to be of any value to the community. Remember that the community in which the research is done forms an integral and important part of the context of your research, so that you need to explain your research findings to the members of the target group or whoever else were participants in your research.

Research findings can be consistent or inconsistent in terms of context and time. The impact of the COVID-19 pandemic on the economies of different countries or different business sectors might not be the same, in the event of which findings will be inconsistent in terms of the context. If your findings apply to the entire world, they will be consistent in terms of the context. If the pandemic dissipates, or is replaced by an even more severe virus, findings that apply now might not apply any longer, say three months from now. Your findings will then be inconsistent over time. If the virus stays with us and becomes the so-called “new reality” then your findings will be consistent over time.

Summary

Research always applies to a specific context.

The impact of context is often more dynamic and inconsistent on qualitative research than on quantitative research.

The more narrowly the limits for your research are defined, the less generalisable will your findings probably be and the other way around.

The scope for your research represents the context in terms of the purpose of your research.

The limits of your research refer to the boundaries, or target for your research.

The data that you collect must be valid.

You need to specify the period on which you will conduct research.

You must point out in your thesis or dissertation if your findings are timeless or valid for only a certain period.

Your research findings will be worthless if you do not share your findings with stakeholders.

Research findings can be consistent or inconsistent in terms of context and time.

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ARTICLE 72: Research Methods for Ph. D. and Master’s Degree Studies: Data Collection

Written by Dr. Hannes Nel

Here is a hint that will save you lots of time, energy and money on the research that you will do towards your master’s degree or Ph. D.

In fact, your thesis or dissertation will probably not be accepted by the university if you do what I am advising you not to do.

The hint is simply this – avoid doing unnecessary work as far as you possibly can.

To achieve this, you must steer clear of three bad practices:

Do not pad.

Do not confuse volume with quality.

And do not confuse motion with action.

I introduce my series of videos on data collection for research purposes in this article.

Both qualitative and quantitative research covers a wide spectrum but share one important feature – the collection and organisation of research data to enable analysis. Most importantly, though, the data that you collect must satisfy the purpose of your research. Students sometimes complete a research report without producing any significant findings. 

When collecting and analysing data you need to interpret the data creatively to develop insights that will lead to new knowledge or at least add value to existing knowledge. In the case of especially action research your work should also produce new ways of doing things. To achieve this, you need to have the ability to analyse data, be sensitive to theoretical arguments and have sufficient writing abilities to write a professional report. All of this, however, would be worthless and perhaps even damaging to the current knowledge if you collect inaccurate, superficial, irrelevant or simply poor-quality data.

In research, questions of relevance, specificity and scope with which you will be able to cope, bearing the available time, cost and philosophical level in mind, are central to the process of subject analysis, offering strategies for effective information organisation and retrieval. The principles of data collection and organising are important for enhancing the thoroughness of research and any researcher should be aware of them.

In organising data for analysis, the ideal is to turn the raw data into a logical narrative, where emergent themes will be distinct and clearly identified, and will fit into an overall structure that makes sense, given the research questions. However, few research projects fit this ideal, and categories more commonly resemble a bag of puzzle pieces, with one or two pieces missing and a few others belonging to a different puzzle. Here, themes are identified, like the colours and shapes of the puzzles, but need to be picked and sorted carefully from the pile during the analysis process.

In a worst-case scenario, data are splattered all over like the colours when some of the puzzle pieces have been cut in two or three. Potential themes may be identifiable, but overall, the data gives little direction for rigorous analysis.

All research involves the collection and analysis of data, whether through reading, observation, measurement, questions, or a combination of these or other procedures. The data collected during and for research may, however, vary considerably in their characteristics. For example:

  1. Data may be numerical, or may consist of words, or may be a combination of the two.
  2. Data may be neither numbers nor words, but consist of, for example, pictures and artefacts.
  3. Data may be ‘original’, in the sense that you have collected information never before collected; or may be ‘secondary’, already put together by somebody else, but reused, probably in a different way, by you.
  4. Data may consist of responses to a questionnaire or interview transcriptions, notes or other records of observations or experiments, documents and material, or all of these things.

Collecting and using qualitative data are both important parts of qualitative research. Data collection methods tie up closely with the research approach that you choose, i.e. quantitative or qualitative.

Summary

All academic research requires the collection and analysis of data.

On doctoral level you will need to interpret the data that you collect in such a manner that it will lead to new knowledge or at least add to existing knowledge.

On master’s degree level you will need to show that you understand and can apply the data that you collected.

For the sake of efficient and effective research, the data that you collect must be relevant, specific and articulated to the scope for your research.

The ideal is to turn the raw data that you collected into a logical narrative.

You will probably collect many different types of data making use of different data collection methods.

Collecting and using data are equally important for the success of your research project.

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ARTICLE 71: Research Methods for Ph. D. and Master’s Degree Studies: Symbolic Interactionism

Written by Dr. Hannes Nel

What do you think is the one single concept that can save the world?

It is a concept that can solve all conflicts between individuals, communities and even countries.

It can solve corruption, prevent wars, heal physical and psychological illnesses.

And one day, when the aliens arrive, it is the concept that will decide if we will receive them as friends or enemies.

Sadly, our inability to utilise that concept to the full is responsible for most, if not all the things that it is supposed to solve.

I introduce you to the concept that can save the world in this video.

‘Symbolic interactionism’ emphasises the understanding and interpretation of interactions between human beings. Human interaction in the social world is mediated using symbols like language, which helps people to give meaning to objects. Symbolic interactionists, therefore, claim that by only focusing attention on individuals’ capacity to create symbolically meaningful objects in the world, human interaction and resulting patterns of social organisations can be understood. As a result, not only individuals change themselves through interaction, but also societies.

According to symbolic interactionism, human behaviour depends on learning rather than biological instinct. People communicate what they learn through symbols, the most common system of symbols being language. Linguistic symbols amount to arbitrary sounds or physical gestures to which people, by mutual agreement over time, have attached significance or meaning.

Symbolic interactionism also emphasises the role that the inner mental processes play in people’s subjective experiences. The mental processes are regarded as the key to understanding the link between individuals and the society to which they belong. Individuals and society are intrinsically linked. The individual is born into an already formed society and thus he or she emerges from, and is defined, in terms of an ongoing flux of social activity. Words of habit, fads, jargon, etc. lose their meaning, or the meaning is changed, if it is used in different contexts and different societies.

The emphasis on meaning and its influence on social behaviour are the key features of symbolic interactionism. There are three aspects to this.  Firstly, people act towards things based on the meanings that these things have for them. An example is how some, probably most, people react to how athletes from their own country or rival countries perform at the Olympic Games.

The second premise of symbolic interactionism is that meaning arises out of social interaction. For example, students who would otherwise not have acted aggressively might well do so under group pressure during advocacy campaigns.

The third premise of symbolic interactionism is that meaning is handled in, and modified through, an interpretive process. Meaning is not permanently fixed or unchanged. For example, an inexperienced soldier might be highly upset the first time he sees the body of a comrade or even an enemy killed in action. As he gains experience in war and as he sees more bodies, he loses his sensitivity towards other people and, to an extent, his respect for life. The meaning of a message, regardless of the medium though which it is conveyed, requires time to be absorbed and reflected on before it will make sense to the receiver.

The core task of research following a symbolic interactionist philosophical perspective is to capture the essence of the process for interpreting or attaching meaning to various symbols.

Strictly speaking, symbolic interactionism is utilised in all research, be it quantitative or qualitative in nature. Logically a quantitative research approach will rely more heavily on the use of symbols to convey and interpret messages that require counting, measuring or statistical analysis. Data collection methods need to be selected with the value that symbols have to offer as an important deciding factor. Written questionnaires, for example, do not convey idiosyncratic expressions, such as irony, mocking, sarcasm, etc. as well as a face-to-face interview would. Written documents cannot have the same intonation value as spoken words.

Symbolic interactionism adopts a measure of romantic philosophy by accepting fiction and art as sources of information for research purposes. However, some qualitative researchers regard these sources as less rigorous, less useful, inaccurate, and even wrong while a second group considers such information as insightful and significant.

Symbolic interactionism can be used in conjunction with constructivism, ethnomethodology, hermeneutics, interpretivism, romanticism and phenomenology.

Symbolic interactionism does not agree with the preference of the technicist paradigms in favour of quantitative research methods. They include rationalism, scientism, positivism and modernism.

The peculiarity of this approach is that human beings interpret and define each other’s actions instead of merely reacting to each other’s actions.

Some researchers regard symbolic interactionism as too unfocused in the research methods that it supports, while at the same time being unsystematic in their philosophies. This loose approach to the research results in the findings of the research being difficult to motivate or prove and, therefore, also difficult to test for validity and accuracy.

Summary

Symbolic interactionism emphasises the understanding and interpretation of interactions between human beings.

Human behaviour depends on learning.

The role of inner mental processes is emphasised.

Individuals and society are intrinsically linked.

The emphasis on meanings and its influence on social behaviour are key.

Meaning:

  1. Can change in different contexts and societies.
  2. Is handled in and modified through interpretation.
  3. Is mediated using symbols.
  4. Is not permanently fixed or unchanged.
  5. Arises out of social interaction.
  6. Influences the actions and behaviour of people.

Symbolic interactionism can be used with quantitative or qualitative research.

Data collection methods are an important consideration in research.

The core task of research making use of symbolic interactionism is to capture the essence of processes.

Symbolic interactionism can be associated with all the interpretive paradigms.

And is opposed to all the technicist paradigms.

Points of criticism against symbolic interaction include:

  1. That it lacks focus.
  2. That findings are not based on testable evidence.
  3. That data is interpreted but not reacted upon.

In closing,

I hope you noticed that the concept that can save the world is meaning.

And meaning is what symbolic interactionism is all about.

How we act on the meanings that things have for us determine if our lives will be good or bad.

I hope you will inject some positive meanings to the world through your research.

Thank you for watching my videos.

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ARTICLE 70: Research Methods for Ph. D. and Master’s Degree Studies: Structuralism

Written by Dr. J.P. Nel

Imagine, conducting research on human behaviour while focusing on the context rather than the target group.

Do you think that our environment determines our behaviour?

And if so, to what extent and how?

For example, will it be possible to eliminate ills such as conflict, corruption, crime, and many more by changing the infrastructure of a city or country?

And what would be the impact if we were to change the language policy of a country?

I discuss the impact of structure on human behaviour in this article.

Structuralism focuses on the systems (structures) within society and the power relations within and among the parts (subsystems). In formalised structures, one can easily see the hierarchy of positions and levels of power. In this respect structuralism displays three main characteristics:

1.         It focuses on the structures in which humans interact rather than on human interaction as such.

2.         It analyses the relationships between the different elements of a conceptual system.

3.         It investigates human thinking, culture, behaviour and feelings within the boundaries of the structure in which people find themselves.

According to structuralism, underlying “structures” or “essences” determine the meaning of an event or phenomenon. For example, unchanging structures of grammar underpin all language (linguistics); economic structures or organisation determine social beliefs and behaviour (economics); hidden structures of the unconscious mind control behaviour (psychology; psychoanalysis).

Structuralists beliefs that no part in a particular system has any significance in and of itself – its identity is defined in terms of its relationship with all the parts of the system.

Research making use of the structuralist paradigm strives to identify the relationships that determine human interaction. The aim of such research should be the discovery of the factors that cause the people being investigated to act, think and feel the way they do. The physical actions are not important for research purposes but rather the relationships that support the actions. 

If you wish to use structuralism as a paradigm for your research, you will need to deconstruct the channels of power in your research target in order to be able to analyse and describe the relationships and interplay between the parts of the system. In most qualitative research it should not be necessary to emphasise any of the parts, but rather to show how the parts relate to each other. This means that you should follow a holistic approach by determining how the entire system functions rather than just certain parts. 

In qualitative research, structures have the characteristic of dealing with transformation of power positions or the maintenance and reproduction thereof in society. As a structure can only sustain itself by perpetuating a continuous sameness of its parts, structures actively strive to preserve their position, thus extending the oppression and power of the system. In other words, positions of power in society give people control over others (e.g. adults over children, managers over workers).

Education offers a good example of where structure impacts on the relationships between people interacting in the same social setting. Education is criticised for its social reproduction function where traditional power relations are maintained and nourished. Any form of discrimination is an example of this. The aim of the structuralist endeavour is to expose these power relations through critique of the system.

It is rather common practice for those in power to be unwilling to relinquish their power to others. The result of such resistance can often be damaging to the entire community by eroding the service role that the power structures should provide. This can lead to corruption, poor leadership, injustice towards certain groups in the community and a decline in economic prosperity with all the ills that come from that.

Structuralism is a form of critical research, including some elements of neoliberalism, post-colonialism, feminism, radicalism and romanticism. In this respect it especially supports post-structuralism. However, post-structuralism developed in reaction against structuralism because of the latter’s view that structures can be discovered, and its insistence on rigid power relations between the parts of the structure (post-structuralism questions the role of structure in human interaction).

Because of the fact that structuralism draws conclusions from relationships without also taking physical activities into consideration, it can lead to overgeneralisation – differences between different events or phenomena are not recognised because they are present in the actions and not the intangible factors.

Structuralism does not take history into consideration, which can be important in terms of the ontology of a research topic. The origin of a phenomenon is often important for its understanding.

Although structuralism is often used as a critical paradigm, researchers also tend to use it as a technicist paradigm, which can lead to social systems being interpreted as scientific phenomena stripped of the influence that affective factors have on social behaviour.

Summary

Structuralism focuses on structures as systems within society and the power relationships within and among the parts.

The identities of substructures are defined in terms of their relationships with all the other parts of the system.

Research making use of structuralism deals with the transformation, maintenance and reproduction of power positions in society, and to identify the relationships that determine human interaction.

Human relationships are regarded more important than human behaviour.

Structuralism is associated with neoliberalism, post-colonialism, post-structuralism, radicalism and romanticism.

Structuralism is opposed to post-structuralism.

Points of criticism against structuralism as a paradigm for research include that:

  1. Research can be too technicist.
  2. It can lead to overgeneralisation.
  3. It does not take history into consideration.
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ARTICLE 69: Research Methods for Ph. D. and Master’s Degree Studies: Scientism

Written by Dr. Hannes Nel

Why do academics write less about scientism than about most other paradigms?

Is it because paradigms deal with philosophy while natural scientists are more interested in cause and effect, exact data and timeless facts?

If this is the case, is research in natural science always more objective, accurate and valid than research in social science?

Or do natural scientists keep the philosophy about their research methods divorced from philosophical arguments?

I discuss the nature and elements of scientism in this article.

Scientism is the belief that science and its method of sceptical inquiry is the most reliable path to the truth. As such it represents the technicist group of paradigms.

Scientific researchers tend to believe that the methods normally used to investigate natural sciences are the only true way in which to investigate any academic problem or topic. Some even believe that any research that is not “scientifically” conducted is not true science at all. This is often called scientific imperialism because of the exaggerated trust in the validity and accuracy of the quantitative methods as opposed to qualitative research methods.    

Supporters of the scientism paradigm claim that it is based on the “rule of law” of science.  The “rule of law” of science refers to the prescription of a domain, a set of practices and an attitude to the world, which should match the development of new knowledge. This implies that the truth can only be known through scientific proof.

Scientism believes that scientific research can be applied to almost any field of research, not only natural sciences. Although a quantitative research approach is more suitable, some scientists believe that the methods of science are not only appropriate for discovering physical truth, but also all other truths, including those traditionally utilised in philosophy, ethics and morality, political and cultural philosophy, and the rights and wrongs of human interaction. This often leads to a mixed approach.

Scientism developed from empiricism. By extending the scope of scientism, it tends to overlap with other technicist paradigms, for example positivism, modernism and rationalism.

Constructivism and post-positivism reject scientism because of its etic approach, which is regarded as divorced from reality and not providing for qualitative arguments, such as morality and philosophy in general. Scientism, in turn, rejects the former two paradigms because of their emic (participatory) approach, which is regarded as unscientific.

Scientism, furthermore, creates a closed system of knowing, that certifies itself by scientific discoveries or evidence that fits its own closed system of paradigm understanding. If the new knowledge does not fit the paradigm, it is usually assumed that there was something wrong with the methodology that produced it, rarely with the paradigm understanding itself. In terms of the nature of research this is a rather risky point of view.

Research should always provide for the possibility that a hypothesis can be disproven, which does not mean that there is anything wrong with the research process, gathered information or conclusions made. It might be possible that not sufficient information was gathered or that the information was not sufficiently corroborated. However, questioning the methodology because you do not agree with the research findings may well be subjective and unscientific.

Summary

Scientism belongs to the group of technicist paradigms.

Many natural scientists regard it as the most reliable path to the truth.

They also regard natural science as the only true science.

Social scientists regard the attitude of the natural scientists as scientific imperialism.

Scientism is mostly used with quantitative research methods.

Scientism can be associated with empiricism, positivism, rationalism and modernism.

Scientism is opposed to constructivism and post-positivism.

Points of criticism against scientism include:

  1. That it is a closed system of knowing.
  2. It ignores qualitative arguments.
  3. And natural scientists tend to blame the research process if the project fails.
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ARTICLE 68: Research Methods for Ph. D. and Master’s Degree Studies: Romanticism

Written by Dr. Hannes Nel

What can be better than a philosophy that encourages you to follow your dreams?

Imagine how great it will be if you could create your own space in life.

To do the things that you enjoy doing and that makes you happy.

Don’t you think that life would be so much better if you could live your personality, be your own unique self?

Perhaps you can have such freedom by paying more attention to romanticism as your philosophical perspective of life.

I discuss romanticism as a paradigm in this article.

Romanticism originally dealt with art, culture and literature on an intellectual level, starting as a revolt against social and political norms and a reaction against the scientific explanation of nature. It strives towards an understanding of people and nature.

Romanticism, however, no longer deals with art only. It is also not always historical in nature. Many recent phenomena, such as nationalism, existentialism, leadership, interpersonal relationships, democracy, politics and many more are affected by romanticism.

Romanticism focuses on imagination, creativity, uniqueness, emotion, and freedom. Even though appearing to be a rigid and intolerant stance, romanticism promotes tolerance and acceptance of the irrationality of human behaviour. This means that romanticism acknowledges and accepts liberalism, decency and a measure of increased rational self-understanding.

Romanticism accepts as fact that human conclusions and the structuring of knowledge are ubiquitous, though not always accurate. This means that the absence of truth is regarded as truth and the absence of values is regarded as a value. Rejection is regarded as a form of creativity which rejects cause and effect and even logic. Reason is regarded as a kind of confinement, and freedom a triumph of will. Training and culture are regarded as synonymous.

Romanticist researchers believe in naturalness, freedom from boundaries and rules, and living a solitary life free from communal restrictions. Imagination is regarded as superior to reason. Romanticism is individual rather than group oriented, even though some of the romantic values, such as social solidarity, lean towards group cohesion. The mysterious, occult and satanic are often researched following a romanticist paradigm.

Romantic nationalism developed as an extension of romanticism. It can include the manner of government practice, language, race, culture, religion and customs in a country and nation. Romantic nationalism would typically oppose autocratic, discriminatory and corrupt government. Self-determination is often a key issue. The use of a command and control hierarchy is frowned upon.

Romanticism draws a measure of parallelism with liberalism and relativism by claiming that there are many compatible values. It is enlightening and supports values such as striving for justice, the power of science, love of truth, happiness and a focus on wisdom.

In terms of its view of especially power relations, romanticism is the opposite of structuralism, with the former challenging it and the latter embracing it as the foundation for the development of knowledge. Unwittingly romanticism erodes itself by promoting new ideas and creativity which, it seems, is not what romanticists originally had in mind.

Conducting research in topics such as the occult and satanism may invite the disapproval of some people, especially if the purpose of the research is to erode integrity and ethics. This may be regarded as misuse and unprofessional conduct.

Summary

Romanticism:

  1. No longer deals with art and culture only.
  2. Can manifest as a revolt against social and political norms.
  3. Opposes the scientific explanation of nature.
  4. Strives towards the understanding of people and nature.
  5. Promotes tolerance and acceptance.
  6. Focusses on imagination, creativity, uniqueness, emotion and freedom.
  7. Acknowledges liberalism, decency and some rational self-understanding.
  8. Frowns upon the use of a command and control hierarchy.
  9. Researches the mysterious, occult and satanic.
  10. Believes in naturalness, freedom from boundaries and rules and living a solitary life.
  11. Is associated with liberalism and relativism and opposed to structuralism.

Freedom is regarded as a triumph of will.

Rejection is creativity.

The absence of value is value.

The absence of truth is truth.

Reason is a confinement.

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ARTICLE 67: Research Methods for P. Hd. and Master’s Degree Studies: Relativism

Written by Dr. Hannes Nel

I discuss relativism in this article, but I have some questions about the concept.

To me it seems like anything that is relatively one thing is also relatively the opposite.

A relatively near destination is also relatively far.

Relatively healthy food is also relatively unhealthy.

Relatively happy is also relatively unhappy.

Relatively strong is also relatively weak.

How can this be the philosophical foundation for scientific research?

Let’s discuss the paradigm.

Relativism asserts that intangible concepts such as moral values, beauty, knowledge, taste, meaning, etc. are individually relative to a particular framework or point of view. Relativists, furthermore, deny that any point of view can be the only truth in terms of objectivity, accuracy, validity, reliability, etc. over any other points of view.

The most basic form of relativism, i.e. focusing exclusively on the truth (or not) is often called alethic relativism. Because of this flexible approach to research, some researchers regard it as incoherent.

A standard way of defining and distinguishing between different types of relativism is to begin with the claim that one phenomenon is dependent on and co-varies with some underlying, independent other variable.  Justice, for example, can be relative to local norms. Driving on the right side of the road might be legal in Germany, but not in England. Keep in mind that co-variation relates to quantitative analysis, specifically statistical analysis. A quantitative change in one variable is accompanied by a positive or negative change in a second variable.

Perhaps I should point out that co-variance indicates the direction of a linear relationship between two variables. Natural scientists mostly use correlation, which measures both the strength and direction of the linear relationship between two variables.

Despite being flexible in terms of judgement, relativist arguments always apply to a certain context, often excluding other contexts. Such arguments, consequently, always need to be qualified, either overtly or covertly. When an argument needs to be qualified and justified, we are dealing with epistemic relativism.

Different cultures often have different values, tastes, beliefs, etc. For example, if a political leader claims that bribery is an invention of Western civilisation, his argument might be true in his country and culture, but probably not in many other countries. In some countries it is regarded as bad manners to eat noisily while in others it is regarded as a compliment to the host or chef. These are examples of cultural relativism.

Relativism is often claimed to be the paradigm of the tolerant. In this respect all ways of life, values and points of view are regarded as worthy of respect. No point of view can possibly be objectively superior to any other. This is often called moral relativism and is characterised by tolerance, open-mindedness and anti-authoritarianism.

Moral relativism can be a risky and, perhaps, irresponsible point of view because of the circular nature of relativistic reasoning. It is, for example, doubtful if a society will flourish, or at least survive, in an environment where “everything goes”, i.e. where everyone does as they please, where the situation determines moral truth, and where lying and cheating is acceptable as long as you don’t get caught.

In the spirit of moral relativism abortion may be judged to be good or bad, depending on the point of view and reasoning of the evaluator. Even so, one cannot deny that truth applies to a particular context and value system, or culture.

The result of the circular argument about relativism being relative is that different people can argue different points of view, with each participant in the discussion offering sound and seemingly valid explanations and proof that their respective arguments are true. Consequently, some researchers are of the opinion that there can, indeed, be more than one truth about a particular issue while others regard this as incompatible with the science and the purpose of academic research.

Relativism is associated with constructivism in the sense that both believe that people construct their own understanding and knowledge of the world. However, relativism uses subjective reasoning without experiential evidence for this, while constructivism leans strongly on such evidence.

Relativism clashes with the technicist paradigms because of the tolerant and laissez-faire way in which the former deals with evidence of truth.

There are those who feel that the lack of accuracy, consistency and validity means that the results of research based on a relativistic approach cannot have essential endurance.

Ironically, relativism is a beast that devours itself by labelling those who believe in absolute truth as intolerant bigots. Relativist might claim that you are wrong if you judge anybody or anything, thereby labelling their point of view as the only valid one.

If everything is relative, then relativism is also relative. This is countered by arguing that relativist claims only apply in a particular context and, often, scope. It is when we try to superimpose the truth of one context or culture on another that relativism becomes a questionable paradigm.

Summary

According to relativism, no one point of view is the only truth.

Intangible concepts are relevant as data for research.

Relativist arguments always apply to a certain context.

Relativism can be cultural, moral, alethic or epistemic.

The type of relativism can be identified by determining the interrelationship between different variables.

There can be more than one truth about an issue.

Truth often depends on how well an argument can be motivated.

Relativism is associated with constructivism and opposed to scientism, positivism and modernism.

Points of criticism against relativism include that the paradigm has no essential endurance, that it contradicts itself and that relativist claims only apply in a particular context and scope.

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