ARTICLE 57: Research Methods for Ph. D. and Master’s Degree Studies: Phenomenology

Written by Dr. J.P. Nel

Do you think personal perceptions can be a true reflection of the nature of events or phenomena?

Can opinions based on nothing more than experience be accepted as valid and accurate data for research?

Can you come to logical findings if you do not use cognitive thinking and reflection when conducting research?

Here we have a paradigm that does all of those things.

I discuss phenomenology in this video.

Phenomenology is a philosophy that believes that individual behaviour is the product of a person’s experience through direct interaction with phenomena. An objective external reality is believed not to have any effect on behaviour.

Social reality is believed to have meaning; therefore it should be taken into consideration when developing knowledge. Social reality is important for the way in which people behave as well as the factors that determine behaviour. This implies that research falls back on the common-sense thinking of individuals.  Actual experience is the essence of data used in phenomenology. Opinions, point of view, beliefs, superstitions, etc. are not taken into consideration.

Phenomenology deals with how people make sense of the world around them and how this can be used to understand phenomena and human behaviour. Phenomenologists realise that they should take their own perceptions into consideration when investigating those of other people. Their perceptions, however, should be based on experiences.

The data, research approaches and methods used in the natural sciences differ markedly from the data, research approaches and methods used in the social sciences, notably phenomenology. Data is analysed by reflecting on how we experienced events and phenomena, and gathering meaning from our reflections and consciousness.

Research falls back on the common-sense thinking of individuals because of the importance of social reality. The objective of phenomenology is to investigate and describe an event or phenomenon as consciously experienced, without theories about their causal explanations or objective reality. The description needs to describe as accurately as possible the phenomenon, without judging, in order to remain true to the facts. Phenomenological research, thus, studies people’s perceptions, perspectives and understanding of a particular situation, event or phenomenon to construct meaning.

Human beings interpret interaction with phenomena and attach meanings to different actions and/or ideas to construct new experiences. You, as the researcher, need to develop empathic understanding of phenomena to know how individuals interpret what they observe or experience, to understand the feelings, motives and thoughts that determine the behaviour of others.

Research based on a phenomenological paradigm strongly focuses on capturing the uniqueness of events or phenomena. For example, as part of research in human behaviour you may immerse yourself in the lives of convicted criminals. In carrying out such an inquiry, you might observe convicts in a correctional facility, share their particular struggles, conflicts and fears in an attempt to derive a deeper understanding of what it is like for them to serve time in the facility.

Phenomenological studies attend not only to the events being studied but also their political, historical, and sociocultural contexts. The studies strive to be as faithful as possible to the actual experiences, especially as it might be described in the participants’ own words. In the example of research in a correctional facility, you would, for example, ask convicts to describe situations where they felt that their lives were threatened.

In such inquiries, phenomenological studies resist the use of concepts, categories, taxonomies, or reflections about the experiences. This implies that generalisations should be avoided because they may distort the desired focus on the uniqueness of the events. You would also avoid any research methods having a tendency to construct a predetermined set of fixed procedures and techniques that would govern the research project. 

An alternative to seeking assertions of enduring value or considering all human experiences as unique, can be to aim for a limited form of generalisability. Such a limited form recognises the uniqueness of local situations but accepts that, depending on the degree of similarity of the sending and receiving contexts, some transferability of findings is possible.   

Phenomenological research embraces participants as stakeholders and participants in the research process. Even if limited, you and the participants can make some generalisations of what a phenomenon is like as an experience from the ‘insider’s’ perspective by analysing multiple perspectives of the same situation. This is yet another example of ‘emic’, the insider’s point of view, as opposed to ‘etic’ which would be the outsider’s point of view.

Phenomenologists are reluctant to follow a structured step-by-step research procedure. They argue that this would erode the integrity of the observed phenomenon. Research guidelines might be necessary just as long as it does not become a rigid procedure.       

Almost any qualitative research method can be used, including interviews, questionnaires, focus groups, etc. The only precondition is that the data should be a full description of actual experiences.

The data collection method used will largely decide how the data will be analysed. Keep in mind that data can be gathered as and when an event takes place, which would mean that the data can change in unexpected ways and directions. You should focus on deep understanding of the data through analysis. The data and its analysis should contribute to the achievement of the purpose of your research. Reflection is needed to extract meaning from data, and you will need to carefully analyse the data to achieve this.

Phenomenological studies emphasise hermeneutic or interpretive analysis of actual experiences. It is also associated with symbolic interactionism, which argues that the individual is continually interpreting and analysing the symbolic meaning of his or her environment, with symbolism often being the spoken or written word. Phenomenology tries to interpret and describe experiences in a way that others will also be able to understand.

Phenomenology is opposed to the positivist paradigm and most other technicist paradigms. The reason for this is that phenomenology requires collecting and reflecting on actual experiences which will seldom include quantitative analysis. Data gathered phenomenologically would mostly be subjective whereas the positivist paradigm requires objective data.

Researchers criticise phenomenology for many different reasons. The paradigm is interpreted and used in a variety of ways by different researchers, with the result that the meaning of the philosophy has been eroded. Secondly, there is little, if any consistency in the examples given in many different fields of research, all claiming to be case studies of phenomenology. Thirdly, phenomenological observations are not always useful for research purposes because of the lack of cognitive thinking and reflection. Fourthly, the limited provision for the development of generalizable knowledge is contrary to the purpose of especially doctoral studies.

Summary

Phenomenology studies experience through direct interaction.

Social reality rather than the external reality is investigated.

The researcher’s and target group’s perceptions are used to understand phenomena and human behaviour.

Research attends to political, historical and socio-cultural contexts.

The uniqueness of events and phenomena can be the focus of the research.

The researcher can analyse data by falling back on common sense thinking.

Accurate descriptions of events and phenomena are related.

Events and phenomena are not judged.

Conscious experiences are described without theory and causal explanations.

The use of concepts, categories, procedures, reflections, taxonomies and techniques are resisted.

Phenomenology is associated with ethnomethodology, symbolic interactionism, hermeneutics and interpretivism.

The paradigm is opposed to scientism, positivism and modernism.

Criticism against the paradigm are:

  1. That cognitive thinking and reflection are neglected
  2. It is difficult to find valid examples of the use of phenomenology.
  3. It is seldom possible to generalise research findings.
  4. Researchers are confused about the meaning of the paradigm.
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ARTICLE 43: Research Methods for Ph. D. Studies: Behaviorism

Introduction

Many Baby Boomers will remember the teachers at school who would not allow you to verbally respond to their scolding and reprimands.

“Listen to me and don’t talk back!”, they would say.

The consequence of this was that sometimes, when you had a good reason for behaving in a manner that they did not approve of, you just kept quiet and took your punishment with a stiff upper lip.

Just to set the record straight – I am deeply thankful to every teacher that taught me at school.

They did what they thought was right and they always had the interests of their pupils at heart.

Of course, there were also the difficult teachers, but I was fortunate not to have such a teacher ever.

All right – almost never.

Teachers in those days adopted an exaggerated behavioristic approach towards pupils.

They reacted to what they saw and did not care to think about the reasons why children behaved the way they did.

Hello, my name is Hannes Nel and I will discuss the nature and elements of behaviorism in this article.

Behaviorism

Behaviorism is a set of doctrines that argue that human and animal behavior can be explained in terms of external stimuli, responses, learner history and reinforcement.

Behaviorists argue that the human mind cannot be known.

Therefore, it cannot be shown that human thinking has an effect in the individual’s behavior.

All mental states, including beliefs, values, motives and reasons can only be described, defined and explained in terms of observable behavior.

Any data of a mental kind should be regarded as unscientific.

Reinforcement can increase or decrease the desired behavior.

Thus, reinforcement of behavior can be positive or negative.

All human behavior can be understood in terms of cause and effect.

Therefore, research should focus on that which is determined by and is the product of the environment.

This implies that research should focus on observable behavior which can be objectively measured rather than on cognitive processes which can only be inferred.

Intentionality and purposiveness are excluded or regarded as less important.

Behaviorism is related to positivism because positivism also believes that understanding human behavior can be gained through observation and reason.

Behaviorism can also be associated with empiricism because both make use of experimentation, specifically experimentation with experience and the simulation of experience in research.  

Symbolic interactionism is also related to behaviorism because both believe that learning takes place through the interaction between human beings, that is, external stimuli.       

Both behaviorism and symbolic interactionism depend on language to convey and share research findings.

Consequently, the accuracy and validity of findings through both behaviorism and symbolic interactionism depend on the ability of the researcher to use language.

So, you might have noticed that behaviorism, positivism, empiricism and symbolic interactionism gain comprehension through the observation of cause and effect.

Here we have the possibility of using different types of paradigms together, because:

  • Behaviorism, empiricism and symbolic interactionism are predominantly interpretivist paradigms.
  • Positivism is a predominantly technicist paradigm.

Behaviorism disagrees with phenomenology because phenomenology considers experience through direct interaction while behaviorism takes external stimuli into consideration.

Behaviorism disagrees with constructivism because constructivism claims that understanding is gained through experience and reflection while behaviorism largely neglects the cognitive processes, especially reflection.

The same applies to pragmatism because pragmatism postulates that knowledge is gained through observation and interpretation.

Again, the difference is vested in cognitive processes.

The problem with behaviorism as a research paradigm is that changes in behavior without taking cognitive processes into consideration are often only temporary.

Consequently, it does not deal with subjective, but lasting, human meaning-making.

Some behaviorists, however, do recognize the fact that cognitive thinking and the accompanying emotions can influence behavior.

This would be called radical behaviorism.

A second criticism against behaviorism is that the causes of changes in behavior are not always scientifically corroborated.

Summary

Behaviorism argues that behavior can be explained in terms of external stimuli, responses, learner history and reinforcement.

The human mind cannot be known.

Cognitive processes can only be inferred.

Therefore, all mental states can only be described, defined and explained in terms of observable behavior.

Behavior can be improved or suppressed.

All human behavior can be understood in terms of cause and effect.

Behaviorism is related to positivism, empiricism, and symbolic interactionism.

Behaviorism disagrees with constructivism and pragmatism.

Criticism against behaviorism includes that change without cognitive processes will probably be temporary.

And that the causes of changes in behavior are not always scientifically corroborated.

Close

In closing, There are four ground rules for research that one should meet regardless of which paradigm or paradigms you use.

Firstly, you should not ignore cognitive processes.

Secondly, you should always try to integrate and systemize your findings into a meaningful pattern and theory.

Thirdly, keep in mind that text constructed by human beings is fallible.

Therefore, you must always corroborate your data and findings.

Fourthly, personal preferences can damage the accuracy of your data collection, analysis, conclusions, finding and recommendations.

Despite paradigms not always supporting all four these ground rules, I strongly recommend that you keep them in mind.

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